What's the Difference between Clicks All & Link Clicks in Facebook Ads

Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad. Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.

The Clicks (all) metric includes Link Clicks so your Clicks (all) will always be equal to or higher than your Link Clicks number!

Clicks (All) Examples

1. Clicks on your Page Name
2. Clicks on your ad's Pictures/Videos
3. Clicks on the “See More” link on a post
4. Clicks on your CTA - Buy Now, Get Offer, Learn More, Book Now etc
5. Page/Post Likes

Link Clicks Examples

1. Clicks on your CTA - Buy Now, Get Offer, Learn More, Book Now etc
2. Clicks on an URL Link in the ad's description
3. Clicks to a Lead Generation Form
4. Clicks that send people to your Shop/Landing Page