Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad.
Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
The Clicks (all) metric includes Link Clicks so your Clicks (all) will always be equal to or higher than your Link Clicks number!
Clicks (All) Examples
- Clicks on your Page Name
- Clicks on your ad’s Pictures/Videos
- Clicks on the “See More” link on a post
- Clicks on your CTA – Buy Now, Get Offer, Learn More, Book Now etc
- Page/Post Likes
Link Clicks Examples
- Clicks on your CTA – Buy Now, Get Offer, Learn More, Book Now etc
- Clicks on an URL Link in the ad’s description
- Clicks to a Lead Generation Form
- Clicks that send people to your Shop/Landing Page
