Alex Hooley Website Development & Internet Marketing Services

Search Engine Optimisation (SEO)

Search engine optimisation is all about improving your website to help it rank higher in organic search results pages like Google or Bing Search. SEO makes sure that when someone is looking for your product or services, they find you before your competitors.

Why you need SEO

Search engines have changed the way people shop for products & services. Google now processes over 60,000 searches per second, & the majority of customers only ever look at the 1st page of the search results. If your business is not showing up on page 1, you are potentially missing out on thousands of new customers every year! By ranking your site for keywords that are relevant to your business, you can connect with qualified leads & convert them into new clients.

What I do

• Site Speed Optimisation
• Technical Auditing
• Content Analysis
• Schema Implementation
• Keyword Research
• Keyword Tracking & Reporting
• Competitor Research
• Content Creation
• Link Outreach
• Backlink Building
• Penalty Recovery
• Link Auditing
• Link/Brand Mention Reclamation

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Local SEO

Local SEO involves optimising your site to appear in search results relevant to a customers location.

Local SEO search query examples:

• "Plumber near me"
• "Roofing contractors Nottingham"
• "Dentist in Radcliffe-on-Trent"

Why you need Local SEO

Your customers are using search engines to find out about their local businesses & services & with more searches now occurring on mobile than desktop, the importance of Local SEO is increasing. Traffic from local search queries is highly targeted & qualified so whoever is at the top of the local search results page can enjoy the highest conversion levels of any local advertising medium.

What I do

• Google My Business Setup & Optimisation
• Citation Building
• Citation Accuracy Checking
• Competitor Research
• Local Search Rank Tracking
• Local Link Building
• Optimised Service & Area Pages
• Local Business Schema
• Customer Review & Testimonial Funnel
• Social Media Signals

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Analytics

Web analytics involves tracking the effect your website has on its users. Google Analytics is the most widely used analytics platform, in use by over 65% of the worlds top websites.

Why you need to set up Analytics Tracking

Google Analytics can be used to study & improve customer engagement, visualise your sales funnels, track click-through-rates (CTR), discover how visitors arrive at your website & track E-commerce metrics & performance.

What I do

• Google Analytics setup & optimisation
• Google Tag Manager Setup
• Website A/B Testing
• Customised conversion & E-commerce goal setup
• AdWords advertising integration
• Custom reporting & dashboard setup

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SEO Audit

A thorough SEO Audit can help you determine whether your website is on its way to page 1 in the search results or page 100.

Why you need an SEO Audit

As SEO best practices change, many sites will find themselves losing ground to their competition. An SEO audit is a cost-effective way of finding out what can be changed to give your site a serious boost up the rankings. My SEO audits perform hundreds of comprehensive tests

What I do

• Technical Audits
• Content Audits
• Offpage/Backlink Audits
• 3xx & 4xx Errors
• Page Meta & Schema
• URL canonicalization
• Robots/htaccess Setup
• Analytics/Tag Manager Implementation

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PPC & Lead Generation

Lead Generation is converting strangers into potential customers & can take many forms from paid search advertising to inbound marketing.

Why you need help with Lead Generation

Search Engines like Google & Bing have changed the buying process for many of your customers. By targeting the platforms that your potential clients hang out in, you can create organic interest in your business so leads come to you instead of you pursuing them.

Poorly optimised PPC campaigns can hurt small businesses. A more methodical approach to implementation & split testing can create huge savings in customer acquisition, meaning you can start ramping up your ad spend & reaping the rewards!

What I do

• Content Marketing
• Inbound Marketing
• Email Campaign & Lead Capture Setup
• Paid Search & Pay-per-click Advertising (PPC)
• Facebook Advertising
• Google AdWords & Analytics Integration

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Online Reputation Management

Anyone can discredit your business online regardless of whether what they say is true or not. Online Relationship Management means controlling what is shown when someone searches for you or your business. Almost 90% of customers trust what online reviewers say about you, great when you have all 5-star reviews but that is not always the case!

Why you need ORM

• People are making decisions about your business based on what they find online
• Most potential customers trust what they read about you online
• Your positive & negative reviews influence your search engine rankings

What I do

• Review Generation Funnels
• Review Tracking & Monitoring
• Negative Search Result Recovery
• Social Media Engagement

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