What Is the Difference between Clicks (All) & Link Clicks in Facebook Ads?

by | 2nd August 2018

Table showing Facebook Ads Link and Clicks All CTR

Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad.

Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.

The Clicks (all) metric includes Link Clicks so your Clicks (all) will always be equal to or higher than your Link Clicks number!

Clicks (All) Example

Facebook Ad Showing Examples of Clicks (All)
  1. Clicks on your Page Name
  2. Clicks on your ad’s Pictures/Videos
  3. Clicks on the See More link on a post
  4. Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
  5. Page/Post Likes

Link Clicks Example

Facebook Ad Showing Examples of Link Clicks
  1. Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
  2. Clicks on an URL Link in the ad’s description
  3. Clicks to a Lead Generation Form
  4. Clicks that send people to your Shop/Landing Page

7 Comments

  1. Suraj

    Amazing Explanation. Straight to the point. Thank you!!!

    Reply
  2. Juliet Louil

    Really informative, thanks for sharing this!

    Reply
  3. amira

    Thank you! I was mightily confused, but this has clarified in an easy-to-understand way with the marked up image examples. Thanks,

    Reply
  4. Vipul Maheshwari

    Wow. What a way to clarify. Nailed it. Thank you so much.

    Reply
  5. liam

    really good. thanks !

    Reply
  6. Leanne Chan

    Useful info!

    Reply
  7. Isabel Mauro

    Awesome! Straight to the point.

    Reply

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