Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad.
Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
Clicks (All) Example
- Clicks on your Page Name
- Clicks on your ad’s Pictures/Videos
- Clicks on the See More link on a post
- Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
- Page/Post Likes
Link Clicks Example
- Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
- Clicks on an URL Link in the ad’s description
- Clicks to a Lead Generation Form
- Clicks that send people to your Shop/Landing Page