![Table showing Facebook Ads Link and Clicks All CTR](https://mirage.alexhooley.com/wp-content/uploads/facebook-ads-link-clicks-clicks-all-ctr-compressed.png)
Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad.
Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.
The Clicks (all) metric includes Link Clicks so your Clicks (all) will always be equal to or higher than your Link Clicks number!
Clicks (All) Example
![Facebook Ad Showing Examples of Clicks (All)](https://mirage.alexhooley.com/wp-content/uploads/clicks-all-facebook-examples-compressed.png)
- Clicks on your Page Name
- Clicks on your ad’s Pictures/Videos
- Clicks on the See More link on a post
- Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
- Page/Post Likes
Link Clicks Example
![Facebook Ad Showing Examples of Link Clicks](https://mirage.alexhooley.com/wp-content/uploads/link-clicks-facebook-examples-compressed.png)
- Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
- Clicks on an URL Link in the ad’s description
- Clicks to a Lead Generation Form
- Clicks that send people to your Shop/Landing Page