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What Is the Difference between Clicks (All) & Link Clicks in Facebook Ads?

by | 2nd August 2018

Table showing Facebook Ads Link and Clicks All CTR

Clicks (all) occurs when someone clicks on any link or media on your Facebook Ad.

Link Clicks occurs when someone clicks a link or CTA (Call-To-Action) on your ad that sends them to your defined landing page or follow-up experience.

The Clicks (all) metric includes Link Clicks so your Clicks (all) will always be equal to or higher than your Link Clicks number!

Clicks (All) Example

Facebook Ad Showing Examples of Clicks (All)
  1. Clicks on your Page Name
  2. Clicks on your ad’s Pictures/Videos
  3. Clicks on the See More link on a post
  4. Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
  5. Page/Post Likes

Link Clicks Example

Facebook Ad Showing Examples of Link Clicks
  1. Clicks on your CTA –Buy Now, Get Offer, Learn More, Book Now etc
  2. Clicks on an URL Link in the ad’s description
  3. Clicks to a Lead Generation Form
  4. Clicks that send people to your Shop/Landing Page
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9 Comments

  1. Suraj
    Suraj on 21st June 2019 at 3:52 pm

    Amazing Explanation. Straight to the point. Thank you!!!

  2. Juliet Louil
    Juliet Louil on 24th July 2019 at 1:14 pm

    Really informative, thanks for sharing this!

  3. amira
    amira on 11th February 2020 at 7:24 pm

    Thank you! I was mightily confused, but this has clarified in an easy-to-understand way with the marked up image examples. Thanks,

  4. Vipul Maheshwari
    Vipul Maheshwari on 20th March 2020 at 10:34 am

    Wow. What a way to clarify. Nailed it. Thank you so much.

  5. liam
    liam on 22nd March 2020 at 9:44 am

    really good. thanks !

  6. Leanne Chan
    Leanne Chan on 14th May 2021 at 10:19 am

    Useful info!

  7. Isabel Mauro
    Isabel Mauro on 8th June 2021 at 8:19 pm

    Awesome! Straight to the point.

  8. Amit Ingole
    Amit Ingole on 15th November 2021 at 5:20 pm

    Super Explanation.

  9. Horgan
    Horgan on 6th June 2022 at 12:10 pm

    Very clear Info!