Freelance Local SEO Services
Optimise your website to attract more local customers
Search Engine Optimisation for Local Shops & Service-area Businesses
- Audit - I audit your website & business profiles to see where you can improve
- Optimise - I fix outstanding issues & implement new ways to boost your local search ranking
- Track - Everything is tracked so you can see exactly how many new customers are contacting you
My Local SEO Services
I offer a range of local SEO services to help your business attract more local customers. I can help you with:
Local SEO Auditing
The first step is a full audit of your current Local SEO set-up. I assess whether your Google Business Profile, citations, social media accounts, website and landing pages contain errors or inconsistencies that may be stopping your business from ranking higher.
Google Business Profile Optimisation
Your Google Business profile is a major factor in determining how Google ranks your business in local map pack and organic rankings. I can find issues with duplicate listings, incorrect name, address, phone (NAP) information, incorrect business category and more. Fixing profile errors can give your business a big Local SEO boost.
Business Citations
A business citation is a listing of your business's name, address and phone number (NAP) information on a website or business directory such as Yelp or Yellow Pages. Missing, duplicate, or incorrect business citations can cause your Google search ranking to drop significantly. I find and check your current citations for inconsistencies and errors. As an extra service I can also provide citation building and aggregator submission to get your business listed on the most important directories and websites in your industry.
On-page SEO
Ensuring your website is optimised for Local SEO is a sure-fire way to boost your organic search rankings. I check to see whether your website structure is implemented according to recommended best practices and that pages are optimised for your target keywords.
Business Schema
Schema helps inform search engines about your business's NAP details, services, locations, opening times and more. I check for missing and incorrect business schema which could be stopping your website ranking as high as it should.
Reviews, Testimonials & Reputation
Customer reviews are a major ranking factor for Local SEO. I check to see whether you have a system in place to encourage customers to leave reviews. I can also help you set up a system to encourage customers to leave reviews on your Google Business profile, Facebook page, Trustpilot, Yelp and more.
Local Rank Tracking
I track your local search rankings for your target keywords and locations. I can also track your competitors' rankings to see how you compare. I provide you with a monthly report so you can see how your rankings are improving over time.
Google Ads Management
Google Ads is a great way to get your business in front of local customers. I can set up and manage your Google Ads campaigns to ensure you are getting the best return on your investment.
Local SEO FAQ
- Local SEO involves optimising your site to rank more highly in search engine results relevant to a customer’s location. This useful when you are a local tradesman, local business or offer a local service and want to target potential customers nearby rather than nationally or internationally. Local search queries might look like this for example:
- “Plumber near me”
- “Roofing contractors Nottingham”
- “Dentist in Perth”
- Yes, I provide Local SEO services for service-area businesses. Businesses with no publicly accessible shop front (plumbers, garage door repair, landscaping etc.) must be optimised differently from shops and brick and mortar establishments. Search results for service-area businesses are also likely to be filled with scammers, fake businesses, and dodgy lead resellers, making it difficult to cut through all the noise. This means is if your website and Google Business profile are not set-up correctly you risk being penalised by Google and your business not appearing in search engines at all!
- The local map pack displays when a user makes a search that has a local intent such as “coffee shops near me”. The search results page will contain a prominent card showing the top 3 results, their customer reviews and large links to their website as well as their locations on a map. Competition for these top 3 map pack spots is understandably fierce as they often get the most clicks from potential customers.
Underneath the map pack are the usual local organic results. Getting to the top of the map pack and the organic results will mean having your business listed twice on the top of the first page of Google. This will increase the traffic to your website, calls to your business and visits to your store locations.
- Location: The closer your business is to the potential customer performing the search, the higher you are likely to rank.
- Google Business Profile: An accurate and well optimised Google Business profile is critical in ensuring you rank top in the Google "Map Pack".
- Content & Backlinks: Organic results that appear below the "Map Pack" depend on inbound links, optimised website content, and good on-page SEO.
- Reviews: Google rewards businesses that can show they consistently garner lots of good customer reviews across multiple review platforms.
- Citations: Accurate business citations aren't as powerful as they used to be, but they still provide a good foundation for Local SEO by telling Google that you're a genuine, trusted business.
- NAP stands for Name, Address & Phone Number. When creating business citations and optimising your Google Business profile it is important that your NAP is consistent with the information on your own website, and the publicly available information available on other websites and directories.
Ready to Start?
Get in touch...
If you want to find out if your website could be ranking better & bringing in more customers then get in touch!
Contact me